XT4 may be a sign Cadillacís rebranding is about to take off - Cadillac XT4 Forum
 
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post #1 of 2 (permalink) Old 11-14-2017, 11:56 AM Thread Starter
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XT4 may be a sign Cadillacís rebranding is about to take off

TorqueNews made an assumption that XT4 model will be the first step to rebranding for Cadillac.

Quote:
Throughout the next few years, General Motor’s Cadillac is reported to be undergoing a massive rebranding. This process began with the launching of the CT6 sedan and the XT5 crossover and reports have hinted that as many as nine new Cadillac models could be released by 2022.
I haven't heard anything about Cadillac's rebranding and this article shocked me. What do you guys know about it?

TorqueNews to read more.
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post #2 of 2 (permalink) Old 11-21-2017, 12:19 PM
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I don't think they mean a literal re-branding with a new badge and company name, more like re-branding with a new approachable image. Most car buyers won't even look at Cadillac for a vehicle under the assumption that everything sold by them will be overpriced and unattainable. The XT4 could make the brand more appealing I suppose.
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